Getting cited is not the win. Getting booked is.
Answer engines are sending you buyers who already did the research. Most teams have nothing built to catch them. We do.
Traffic is not the problem. The handoff is.
Every stage below loses people. Most teams only instrument the last one, then conclude the channel does not work.
Where AI-sourced demand goes
Illustrative funnel shape. Not a benchmark, and not a promise.
The drop between rows three and four is the one worth your money. Somebody who read an answer about migration and landed on your homepage is a lead you already paid for and then threw away.
View as table
| Stage | Index |
|---|---|
| Prompts you appear in | 100 |
| Answers that name you | 62 |
| Clicks through to you | 24 |
| Land on a page that fits | 11 |
| Book something | 4 |
Four programmes. All of them plug into the same funnel.
Intent-matched landing
A page per question cluster, not per campaign. Somebody who arrived on a migration answer gets a migration page and a migration offer. This is the single highest-return fix on most accounts.
Paid that fills the gaps
Search and paid social aimed at the clusters where you are losing the answer. Paid buys you presence while the earned work compounds. We turn it down as citations rise.
Lifecycle that remembers
Sequences that reference what somebody actually read. No generic nurture. If they came in on pricing, the follow-up talks about pricing.
Outbound with a reason
Targeting built from the accounts already engaging with your answer surface. A first line that earns the reply because it is about them, not about us.
First 90 days
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Weeks 1 to 2, instrument
We tag every stage of the funnel above so the drop-offs are visible. Half of what we do in month one is make the problem measurable before we spend on it.
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Weeks 3 to 5, catch
Intent-matched pages ship for the top clusters. Offers get rewritten to match where the reader actually is. Nothing here needs new content volume.
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Weeks 6 to 9, buy
Paid goes live only where earned coverage is weak. Budget follows the gaps rather than the whole map.
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Weeks 10 to 13, compound
Lifecycle and outbound layer on. By now the data says which clusters convert, and the spend stops being a guess.
We will not promise you a number.
Plenty of agencies will quote a pipeline multiple in the first call. They are guessing, and so is anyone who tells you they can attribute AI-sourced revenue cleanly right now. Answer engines strip referrer data. Self-reported attribution and clean funnel instrumentation are the honest tools, and they are what we use.
What we will commit to is the work, the timeline, and telling you when something is not working while there is still budget left to move.
Talk to usThree ways in.
Flat monthly. No percentage of ad spend, because that pays us to spend more of your money.
- Full funnel instrumentation
- Cluster and gap map
- Ranked fix list
- No retainer attached
- Everything in Teardown
- Intent-matched pages
- Paid across the gap clusters
- Lifecycle sequences
- Fortnightly working session
- Everything in Build
- Outbound programme
- Sales enablement from answer data
- Cancel with 30 days notice
Skip us if any of this is true.
You want a percentage-of-spend deal
We do not work that way. The incentive is wrong and you will feel it by month three.
You need pipeline this month
Paid can move that fast. The rest of this cannot, and pretending otherwise wastes your quarter.
Nobody owns the website
If shipping a landing page takes six weeks and three approvals, the engine never gets going.
You want guaranteed attribution
Not available. Anyone selling it is selling you a dashboard, not the truth.